On-air presentation
CNN began broadcasting in the high definition 1080i resolution format in September 2007.[27] This format is now standard for CNN and is available on all major cable and satellite providers.
CNN's political coverage in HD was first given mobility by the introduction of the CNN Election Express bus in October 2007. The Election Express vehicle, capable of five simultaneous HD feeds, was used for the channel's CNN-YouTube presidential debates and for presidential candidate interviews.[28]
In December 2008, CNN introduced a comprehensive redesign of its on-air appearance, which replaced an existing style that had been used since 2004. On-air graphics took a rounded, flat look in a predominantly black, white, and red color scheme, and the introduction of a new box next to the CNN logo for displaying show logos and segment-specific graphics, rather than as a large banner above the lower-third. The redesign also replaced the scrolling ticker with a static "flipper", which could either display a feed of news headlines (both manually inserted and taken from the RSS feeds of CNN.com), or "topical" details related to a story.[29][30]
CNN's next major redesign was introduced on January 10, 2011, replacing the dark, flat appearance of the 2008 look with a glossier, blue and white color scheme, and moving the secondary logo box to the opposite end of the screen. Additionally, the network began to solely produce its programming in the 16:9 aspect ratio, with standard definition feeds using aletterboxed version of the HD feed.[30] On February 18, 2013, the "flipper" was dropped and reverted to a scrolling ticker; originally displayed as a blue background with white text, the ticker was reconfigured a day later with blue text on a white background to match the look of the 'flipper'.[31]
On August 11, 2014, CNN introduced its most recent graphics package, dropping the glossy appearance for a flat, rectangular scheme incorporating red, white, and black colors, and the Gotham typeface. The ticker now alternates between general headlines and financial news from CNNMoney, and the secondary logo box was replaced with a smaller box below the CNN bug, which displays either the title, hashtag, or Twitter handle for the show being aired or its anchor.[32]
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